Antiques Know How Research
Avon Plates Value
Our review at Antiques Know How of Avon sales on eBay and auctions shows that most Avon plates sell for $5 to $20, but scarcer issues and award pieces can top $100 to $250 when complete and boxed. Most collectible Avon plates include President’s Club sterling silver awards, Cape Cod glass plates, Wedgwood-made Christmas scenes, Fostoria lead crystal plates, Mrs. Albee “Four Seasons” plates, and blue Nativity porcelains. The value depends on backstamps, boxes, and the condition of each piece.
Antiques Know How
Avon is most popular for its perfume bottles. But what most people don’t know is that the company also made plates, some of which are, in fact, quite collectible these days!
While most Avon plates at estate sales and thrift stores are worth $5 to $20, some series and editions, like award plates and Christmas plates, are selling for over $100!
Let’s take a look at rare Avon plates collectors are hunting, see what they’re selling for, and understand what makes them special!
Brief History of Avon Plates
Avon entered the decorative plate market in the early 1970s, partnering with established manufacturers to produce limited annual editions. Its first major series was the Christmas Plate Series, launched in 1973 and manufactured by Enoch Wedgwood (Tunstall) Ltd. of England.
These were sold through Avon representatives as seasonal collectibles and became one of the company’s most consistent product lines, continuing in various forms through the 2000s.
Alongside the commercial series, Avon released a parallel line of exclusive award plates for top-performing sales representatives, items that the general public couldn’t buy.
The President’s Club pieces were also often made of higher-quality materials, including sterling silver and lead crystal, and are much less common today. These factors make the President’s Club pieces the rarest and most desirable of the Avon plate set.
Collectible Avon Plates Worth Money!
Below are examples of popular Avon plates that are now sought-after collectibles among vintage lovers!
1. 25th Anniversary Sterling Silver Award Plate
| Average Value | $300–$400 |
| Series/Line | President’s Club Anniversary Award Series |
| Production Period | Various (1970s onward) |
| Collectibility | Very high |
| Collector Notes | President’s Club Anniversary Award Series |
This plate is considered the “Holy Grail” for Avon plate collectors. Unlike the standard porcelain issues, this plate was an exclusive award for representatives who had completed 25 years of service!
Its sterling silver composition, a hand-engraved floral border, a personalized inscription in the center, and the Avon President’s signature make it inherently valuable.
Because these were never sold to the public, finding one in its original presentation case is a rare find!
2. Cape Cod Ruby Red Plates
| Average Value | $20–$30 (per plate/piece) $100–$275 (Set 10+) |
| Series/Line | 1876 Cape Cod Collection |
| Production Period | 1975–1992 |
| Collectibility | High for large sets |
| Collector Notes | Look for embossed Avon logo |
Avon introduced the 1876 Cape Cod Collection in 1975, naming it for the 100th anniversary of the Philadelphia Centennial and the Cape Cod tradition of Sandwich Glass.
Inspired by the “Roman Rosette” pattern, these Avon pieces are beloved for their deep, translucent red color. While many pieces in the Cape Cod line are common, a full set of eleven dinner plates in excellent condition is a valuable find.
Collectors often seek these out specifically for holiday table settings, which keeps the demand, as well as the collector value, high!
3. Christmas Plate Set
| Average Value | $5–$15 (per plate) $50-$250 (sets) |
| Series/Line | Christmas Plate Series |
| Production Period | 1973–1980 (Wedgwood era) |
| Collectibility | Moderate |
| Collector Notes | Original boxes add value. |
The Avon Christmas Plate Series started in 1973 with “Christmas on the Farm,” the first of eight annual editions. These plates were made by Enoch Wedgwood (Tunstall) Ltd., England, from 1980.
Each plate in the series measures around 8¾ inches and features a festive winter scene in transfer-printed porcelain with hand-engraved details. The border colors varied; some had a sage-green rim, others a robin’s-egg blue, all with 22k gold trim.
After 1980, the Christmas series continued with different manufacturers, but the Wedgwood run remains the most collected. A collection of all Christmas plates, like this example, is also valuable!
Note: The backstamp on the Wedgwood-made plates reads “Made Exclusively for Avon Products, Inc. By Enoch Wedgwood (Tunstall) LTD., England.”
4. Avon Fostoria Lead Crystal Plates
| Average Value | $15–$25 (per plate) $50–$180 (Full set) |
| Series/Line | 92nd Anniversary Prize Program – President’s Club Exclusive |
| Production Period | 1978 |
| Collectibility | High for sets |
| Collector Notes | Look for the “American Lead Crystal/Fostoria” |
To celebrate their 92nd year, Avon collaborated with the prestigious Fostoria Glass Company, which created these lead crystal plates featuring the “Stratton” pattern. They are super heavy and feel more substantial than the standard glass giftware.
The geometric precision and brilliant light-refracting properties of the crystal make it highly displayable. Because Fostoria is a respected name in American glass, these plates are quite collectible as a collaborative piece.
5. Mrs. PFE Albee The Four Seasons Plate
| Average Value | $15–$25 (per plate) $40–$60 (set of 4) |
| Series/Line | President’s Club Mrs. Albee Series |
| Production Period | 1978–2019 |
| Collectibility | Moderate |
| Collector Notes | President’s Club Mrs. Albee Series |
This plate celebrates the “First Lady” of Avon, Mrs. Albee. The “Spring’s Magic Splendor” edition is part of a four-plate series featuring highly stylized portrait paintings of Mrs. Albee in seasonal dress.
These were exclusive incentives for members of the prestigious President’s Club. Because these were never available to the general public and were earned rather than bought, they hold historical significance.
The Four Seasons sub-series Individual plates from the Four Seasons set sell in the $10–$20 range, while complete four-plate sets can reach $40–$60, especially in boxes.
6. Avon Blue Nativity Plates Set
| Average Value | $15–$25 (set of 4) |
| Series/Line | Avon Fine Collectibles – Nativity Series |
| Production Period | 1991–1994 |
| Collectibility | Moderate |
| Collector Notes | Avon stamp & Plate name on the back |
Featuring the artwork of Ray Coram, this series comprises four cobalt-blue porcelain collector’s plates from 1991 to 1994. Each plate shows a different scene from the life of Jesus, with the “Holy Family” and “Last Supper” plates standing out!
The high contrast between the blue and white makes these plates highly desirable for holiday displays. They were marketed as “Fine Collectibles,” and the porcelain quality is notably higher than standard promotional items.
The series is often referred to as the Blue Christianity or Blue Nativity set. Plates measure 8 inches in diameter and were manufactured in Portugal under the Avon Fine Collectibles line!
7. 1974 Tenderness Commemorative Ironstone Plate
| Average Value | $10–$20 |
| Series/Line | Commemorative Representative Award |
| Production Period | 1974 |
| Collectibility | Low-to-moderate |
| Collector Notes | Original commendation card adds value |
The Tenderness plate was produced by Pontesa in Spain in 1974 and given to Avon Products representatives as an achievement award. The 9.25-inch plate shows a mother with her children in a wildflower field, framed by a daisy-pattern border with a blue edge and gold rim. The artwork is credited to Anderson.
Because it was an award item rather than sold in stores, it has some exclusivity. However, demand for Avon representative award plates is fairly limited. So, even new-in-box plates with the commendation card sell for $10–$20!
8. 1973 Betsy Ross Commemorative Plate
| Average Value | $12–$35 |
| Series/Line | Avon Americana Series |
| Production Period | 1973 |
| Collectibility | Moderate |
| Collector Notes | First edition in the Americana Series. The original box adds value |
The Betsy Ross plate was the first in Avon’s short-lived Americana Series, produced by Enoch Wedgwood (Tunstall) Ltd. in 1973. The 8¾-inch porcelain plate shows Betsy Ross with the first American flag, alongside other members of Congress.
The plate features two gold bands, and the backstamp identifies it as an Avon exclusive made in England. While produced in relatively high numbers, finding one with perfectly preserved 22k gold trim is rare.
9. Freedom Collector’s Plate by Wedgwood
| Average Value | $15–$30 |
| Series/Line | Avon Americana Series |
| Production Period | 1974 |
| Collectibility | Moderate |
| Collector Notes | Box + brochure adds value |
The Freedom plate is the second edition in the Americana Series, also by Enoch Wedgwood, released to commemorate American Independence.
It shows a central image of an eagle over a drum, crossed American and British regimental flags, surrounded by 13 stars. And the border features a blue scroll with the word “Freedon” and two gold bands.
Freedom plates in original boxes with the original information brochure sell closer to $25–$30. And collectors often seek the Betsy Ross and Freedom plates together!
Tips to Collect Avon Plates (For Authenticity & Value)
Before you buy (or sell) an old Avon plate, look out for the following features and factors to ensure it’s a real piece with real worth.
Check the Backstamp First
The backstamp is the quickest and most reliable way to identify an Avon plate. Genuine Avon collector plates almost always have a clear mark identifying the manufacturer, the year, and the Avon affiliation.
For “Made Exclusively for Avon Products, Inc. By Enoch Wedgwood (Tunstall) LTD., England.” Award plates often include additional details about the program (e.g., “President’s Club Anniversary Award”).
Plates without any backstamp or with vague markings are harder to authenticate and sell for less.
Prioritize Complete Sets Over Singles
The biggest value multiplier for Avon plates is completeness. A single plate from the 1973–1980 Wedgwood Christmas series might sell for just $10, while a complete run of all 8 with boxes can fetch $50–$80.
The same principle applies to all plates released as a set or series, such as the Fostoria crystal set and the Cape Cod dinner plates.
Original Boxes & Documentation
Avon plates were sold or awarded with branded boxes that are now part of the collectible. An original box in decent condition can add $5–$20 to a plate’s value.
For award editions like the Fostoria crystal set or the Tenderness commemorative plate, the original commendation card or documentation inside the box also boosts the value by confirming the piece’s provenance!
Award Plates vs. Retail Plates
Avon primarily made two types of plates: retail plates sold through representatives to consumers, and exclusive award plates given to top representatives.
Award plates, like the sterling silver 25th anniversary plate, the Fostoria crystal set, and the Tenderness ironstone plate, are usually harder to find and more collectible than retail editions, because they were never for sale.
When you see a plate described as an “Avon representative award,” verify it by the backstamp language and any included documentation. Genuine award plates often include a congratulatory note or a commendation letter, along with the original box!
Condition Specific to Avon Plates
Since most Avon plates hold low to moderate collectibility, condition becomes a prime value factor. For porcelain Avon plates, hairline cracks and chips deeply hurt the value.
Light crazing is common in plates stored in attics or garages and reduces value by 30–50%.
For ruby-red Cape Cod glass and crystal, look at the rims and edges under bright light. Chips on pressed glass are often hard to see until you run a finger along the edge. Even a minor chip on a plate can significantly drop its individual value.
Note: This article is intended for informational, educational, and entertainment purposes only. Some images are illustrative and may not represent actual brands, products, or related entities. All trademarks, product names, brand logos, packaging, and other intellectual property referenced remain the exclusive property of their respective owners. Any brand mentions or references are provided solely for descriptive and educational context and do not imply any formal or commercial association.
